Born and raised in Zimbabwe but now residing in the UK, conscious emcee Rhyme Assassin is on a mission to bring back real Hip-Hop in his latest irresistible single, “Run Em Up” featuring heavy-weights M.O.P. and Ruste Juxx. Reiterating his skill, Rhyme Assassin recently won the ‘The Best Diaspora’ award at the 2024 Zimbabwe Hip-Hop Awards. Gearing up for another exciting year ahead, the “Run Em Up” visuals mark the revision of Hip-Hop as we know and love. Laced with nostalgia, “Run Em Up” produced by The Arcitype a Boom Bap Hip-Hop track that’s harnessed with a head-bopping production and ferocious flows. Enriched with raw and gritty penmanship, each emcee takes their turn to showcase a slew of punchlines and metaphors that will leave you wanting more. Shot in Brooklyn/New York by Danny of Entity Studio, the video perfectly complements the high octane audio that pairs the burgeoning emcee with his Brooklyn rap royalty counterparts.
